Start your smoothing routine with L'Oréal Professionnel Keratin Alpha Sleek Shampoo. This luxurious sulfate-free shampoo gently cleanses while helping to smooth, soften and control frizz for long-lasting sleekness and shine.

Why you’ll love it:

• Helps deliver long-lasting smoothness and frizz control
• Gently cleanses without stripping moisture
• Softens and hydrates the hair fibre
• Helps control excess volume for a sleeker finish
• Enhances shine and manageability
• Suitable for all hair types

Formulated with Keratin-Alpha Shaper and Amino-Acid Chains, this professional shampoo helps reinforce the hair fibre while promoting smoother, more controlled hair. Its ultra-creamy texture transforms into a rich foam that gently removes impurities while leaving hair feeling nourished, silky and easier to style.

Designed as the first step in the Keratin Alpha Sleek routine, it helps create the ideal foundation for smoother, shinier hair with reduced frizz and improved manageability.

How to use:

Step 1: Apply evenly to wet hair.
Step 2: Massage into the scalp and lengths until a rich lather forms.
Step 3: Rinse thoroughly.
For long-lasting smoothness, follow with Keratin Alpha Sleek Smooth Transformer once a week. On other wash days, use the Keratin Alpha Sleek Mask in place of the treatment.