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Pureology Hydrate Shampoo 1L
SIZE: 1L

4.7 of 64 reviews

4.7 of 64 reviews

$139.63

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In Stock

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afterpay
4 installments of $34.91
lay buy
6 weekly interest free
payments from $23.27
6 weekly interest free payments from $23.27
zippay
Own it from $10/week

Most Helpful Positive

Lightweight and effective

Ally

This shampoo is hydrating without weighing down my hair. I've found it does a great job of leaving my hair feeling soft.

Is this for you?

A hydrating shampoo that effectively cleanses the hair, leaving it feeling touchable and silky-smooth. Large one litre size. 

What customers say

SUPERIOR - 95% recommend

4.7
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Pureology Hydrate Shampoo 1L Reviews

4.7 of 64 reviews

95% recommend this product

  1. 50

  2. 10

  3. 4

  4. 0

  5. 0

Most Helpful Criticism

Novelty always wears off

Anyssa Amaro

It is not a bad shampoo, however, not the best. I felt my hair was stripped every time I would wash it. I would then use their conditioner, which has a great mi...
  1. Great shampoo

    Tan

    I received some samples of this shampoo, I bought the full size as I found it made my hair soft and shiny. Price point is quite good too.
  2. Lightweight and effective

    Ally

    This shampoo is hydrating without weighing down my hair. I've found it does a great job of leaving my hair feeling soft.
  3. One of the best I have used

    Donne

    I have used professional hair care for the last 15 years and I can honestly say this shampoo is one of my favorites give my curls so much definition and bounce.
  4. Great shampoo

    Tanya

    Received sample of this shampoo and it is great, very hydrating and nourishing. Will purchase full size.
  5. Great shampoo for oily hair

    Nataaa

    This shampoo helped with my oily roots, its gentle but cleans well and doesnt leave hair dry. It smells beautifully minty too! Have bought over and over again.
  6. Nice

    B

    Smelt nice and minty and did a thorough job of cleansing my hair
  7. Great for dry hair!

    Marz

    Second time purchasing this - I absolutely love this with the conditioner. I have thick dry hair and this is probably the best shampoo I've come across.
  8. great product in combo with conditioner

    Vicki

    Paired with its conditioner this shampoo is very nice and not stripping - ended up purchasing the treatment because I liked the hydrate line so much.
  9. Nice shampoo

    Jaylees

    I use this shampoo a few times a week with the strength shampoo and my hair is so healthy and strong. I don't think I'll go back to using any other brands.
  10. Works well with keratin treatment

    Siobhan

    I get a keratin treatment for my frizzy hair, this shampoo and matching conditioner protect the keratin and make it last longer.
  11. Best shampoo I've tried

    Jess

    I keep coming back to this shampoo, I've tried a few others (including Olaplax) and I like having this on my shelf as a constant while I try others. I've been using for over 4 years at this point - really helps keep my hair healthy while I grow it out.
  12. Great shampoo

    ninasbeautynirvana

    I really enjoyed this shampoo! Smelt nice and minty and did a thorough job of cleansing my hair without stripping it. Would recommend!
  13. Amazing

    Scar

    Love this shampoo and it smells amazing, like a spa :)
  14. Novelty always wears off

    Anyssa Amaro

    It is not a bad shampoo, however, not the best. I felt my hair was stripped every time I would wash it. I would then use their conditioner, which has a great minty smell and was great for my hair.
  15. Amazing leaving my hair fresh and silky smooth

    New fave shampoo

    I got this and the conditioner as a sample size and fell in love! It makes my hair look fresh and feel so clean and rejuvenated. Great for my more oily hair!
  16. Best shampoo I've ever used

    AC

    This is the first shampoo I've ever used where my hair is not noticeably oily on day 2. I've washed my hair only once or twice a week for about 2 years but I've always had to stick with high pony tails the day after I wash but not anymore. I can wear my hair down for at least 3 days. My hair is fine and thin but this gives it plenty of volume. I also love the smell. It's a very thick shampoo which...
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  17. Lovely hydrating shampoo

    Maryam

    I love this shampoo. I have really dry and frizzy hair. I find this shampoo is both mild enough and hydrating enough for my hair.
  18. Less frizz

    Marz

    I bought the full size of this after receiving a sample. It smells great and is definitely hydrating. Love that is a light purple colour, as I loved my previous shampoo but it was yellow so probably not great if you're trying to keep blonde fresh.
  19. So happy I found this!

    K

    I was recently recommended this range by my hairdresser and am so glad I invested in such a great range to ensure my colour lasts. This shampoo smells beautiful and lathers up very nicely. I am pleased that I can trust my salon colour will be maintained and my hair is stronger and shinier than ever!
  20. Great shampoo

    Emily

    This shampoo is great, I use it every wash. It is cleansing yet hydrating, and doesn't leave my hair too knotty before I condition, so I don't have to use too much conditioner. It also doesn't give me a silicone build up. I am super happy with it and have purchased multiple times.
  21. Great shampoo

    Emily

    Highly recommend this shampoo. I use it every wash. It is hydrating but cleansing, and does not leave my hair too knotty before conditioner, so I don't have to use excess conditioner. It also doesn't give me a silicone build up. Highly recommend.
  22. Amazing!

    Steph

    Received a sample of this product and decided to buy a full bottle. It's doing well for my hair so far, and somehow helps me to get more days between washes, without feeling greasy or itchy. Like!
  23. Good shampoo

    Carmen

    Provide good hydration and color retention
  24. Hair colour best friend

    Tennille

    I love how Pureology products do not strip your hair of your hair colour
  25. Fantastic Shampoo but High Price Point

    ALW

    I received a sample of this product, which I had previously used in the past. This shampoo if perfect for colour treated hair, smells divine, and feels like a high quality salon product. The only factor preventing me from using it continuously is the price point.
  26. Beautiful shampoo! :)

    Kally

    I am impressed with just how gentle and moisturizing shampoo is whilst still having a good lather! Wonderful Pureology haircare product!
  27. Great product

    Anna

    This is definitely one of my favourite products. I've found it to be very hydrating for my hair. It lathers up really nicely. It smells so fresh. My only criticism is that I've found it leaves behind a bit of residue, but that may just be me not rinsing thoroughly.
  28. An incredible shampoo

    Nikolina

    It lives up to the hype My hair feels incredibly soft and hydrated when I use this shampoo. I haven't experienced any breakage since I started using this line. My only critique is that I can't stand the smell hahahaha. It smells like cough syrup?
  29. Lathers nicely!

    Sanjana

    I got this as a sample in my order. I like this product! It foams nicely for a silicone free product and smells really good. My hair feels clean but not stripped of moisture after using it, would recommend!
  30. Super Hydrating

    EM

    Being a flight attendant, my hair is prone to being dry and this has saved my hair! I love it, its lightweight and makes my hair feel so soft and smooth. A little goes a long way, it's great for anyone who has dry or frizzy hair! I have coloured hair and this doesn't fade the colour or strip any of the natural oils away, i love it!
  31. Love it

    Sky

    I got this product as a free sample and I loved it! It made my hair super smooth and soft, it also tamed my frizz. Will buy this when i run out of my normal shampoo for sure.
  32. Hey Hydrate!

    MolSmart

    I received this product as a bonus little gift on my last purchase with Adore Beauty and I really liked it! I was't expecting much but after one use, my hair was surprisingly instantly hydrated! Does just what it claims. When my current products run out, it'll be running to purchase this.
  33. So good - make sure you get the conditioner too

    Kristal

    Have only used with the conditioner so can't rate it on its own but with the conditioner its sooo hydrating my hair gets super dry at the ends but oily and the top and this stuff works a dream :)
  34. great shampoo

    Emma

    I love this hydrating range and I think this shampoo works great with the conditioner, which is my favourite conditioner ever. I think your money is better invested in the conditioner but I do love this shampoo!
  35. Oily Residue

    Lily

    Super hydrating shampoo, lathers beautifully and smells great, however it leaves an oily residue after washing for me. I get pretty oily roots so this shampoo may not be good for those with more oily hair. It might be related to the gentleness of the shampoo, but it also doesn't do a good job getting rid of my dandruff flakes.
  36. My no1 hydrating shampoo!!

    Best hydrating shampoo!!

    Does exactly what it says i have fine, thin hair, damaged from bleaching and using grocery store products. purchased this shampoo and instantly surprised!! Totally hydrated my hair!! Wash twice then condition (i use the strength cure blonde conditioner with this). My hair has never felt so soft, especially with the blonde conditioner!! Thank you!!
  37. Refreshing & minty!

    Amy

    I was pleasantly surprised by this product, having not heard of it before and not knowing what to expect. I received a sample from my recent purchase and if I could give this product more stars, I would! The smell was minty and refreshing, and my hair felt absolutely great as I washed it. What impressed me the most is how my hair felt after I dried it with a towel and went to brush it. Not the usu...
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  38. Love this shampoo, especially the tingly effect!

    Min

    Not sure if it's just me but this shampoo has a slight tingly effect - almost like a 'minty feeling' and I LOVE that about this product because it kinda wakes me up a bit. I use this shampoo / conditioner in rotation with my Aveda Cherry Almond Shampoo. I can't fault the shampoo and it leaves my hair smelling bueno!
  39. Best Shampoo in a long time

    Kate

    I bought this as Adore recently had a sale on this product. I have been trying a few different shampoos recently but I have finally found it! I absolutely love this shampoo, I wish I could give it 6 stars!! It lathers beautifully, has a lovely smell and leave my hair feeling so clean and weightless. I honestly can't fault it as I am in love.
  40. It's Nice

    Erin

    This is a nice addition to my rotation. The scent is an acquired taste as it does have that aromatherapy smell so it won't give you salon vibes. It is thick, lathers nicely and does the job!
  41. Favourite Sulphate Free Shampoo

    Bridget Bass

    Absolutely love this shampoo, it smells minty and fresh and hydrates my hair.
  42. My go to!

    Grace

    This is my go to shampoo. I pair it with the pureology blonde conditioner. I prefer this shampoo to the blonde shampoo as the conditioner does a great job. Really gentle on bleached hair and a little goes a long way!
  43. Light and hydrating

    Bri

    A very light and hydrating shampoo, smells fresh and clean. A nice change of the seasons.
  44. Holy Grail Shampoo

    Zoe

    I have been using the hydrating Pureology Shampoo and Conditioner since 2013. I have dabbled in other brands/ranges but always come back to this! I find using sulphate free products makes such a difference to the condition of my hair, although not all sulphate free products are equal! This product gives a lovely lather and makes hair feel clean but also hydrated. Paired with the matching condition...
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  45. Great Buy

    Siobhan

    I don't have coloured hair but I love the Pureology range. I have previously used the smooth perfection shampoo and conditioner, so wanted to give this a try. I have very thick , frizzy hair and Pureology always works really well on my hair. I recently had a keratin treatment on my hair and was advised to use sulphate free shampoo and conditioner, which this is. Very happy with this product and gl...
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  46. Pureology

    Glow

    Pureology Hydrate - I just keep coming back to this product because it leaves my hair soft and silky! Beautiful uplifting scent!
  47. Amazing Hair Care

    Rach

    I have been using Pureology for years now and I don't think I could ever change! It's worth the money, you only need to use a pea size amount so it's a purchase that lasts. My hairdresser always comment on how soft and healthy my hair is.
  48. Minty Clean

    Abbey MS

    Love love the scent of this shampoo, the minty formula leaves my head feeling so fresh and clean. A little goes a long way and it is gentle on my semi-permanent colour.
  49. A little goes a long way!

    Kyra

    This shampoo really is great. It's vegan, and super gentle on the scalp. A little goes a long way and it doesn't cause me any discomfort like most other shampoos. Nice, subtle scent.
  50. Good value!

    Freckle face

    Easily lasts 6 months on my long hair- and I double shampoo! You seriously only need a drop for a good clean and the lather is so satisfying. Leaves my usually frizzy hair a tiny bit tamer and definitely less dry.
  51. Beautiful shampoo

    Bridget B

    This is a beautiful hydrating shampoo, has a nice peppermint scent and lathers nicely! Only negative is that it is pretty expensive!
  52. It's good

    Kris

    I do like this shampoo I find it works really well with my hair, a little goes a long way and it doesn't seem to dry my hair out but the only thing I don't really like is it has a very strong minty smell and it gives my head a cold tingle which will stop me from repurchasing I find it that strong.
  53. Awesome shampoo

    Gabby

    I've not come across a bad pureology product, and this is no exception. I have thick bleached hair and this just left my hair feeling super soft and silky. Definitely would recommend
  54. Great shampoo!

    JMitt

    Love this shampoo and conditioner duo! You only need a small amount to get a good lather that cleans. After using the conditioner my hair feels silky and is easy to brush through. My hair drys soft and silky! Great value for a great product.
  55. Love

    Ruby

    Great shampoo that lathers easy, leaves my hair smelling great, smooth, soft and easy to comb.
  56. Amazing

    M

    Love all the pureology range. This is so hydrating, like it says makes my hair so soft
  57. Creamy Moisture

    Allyce

    This product is very moisturising however if you are used to and enjoy the feel of a foamy/soapy shampoo this one may not be for you. Being sulfate free this does not foam up however the product is thick and creamy and does leave the hair feeling fresh and hydrated once dried off.
  58. Great

    Sara

    This shampoo does not strip my scalp off its oils and cleans my hair really well
  59. Sulphate free and hydrating!

    Mia

    I've been looking for a good sulphate free shampoo for a while as I got keratin for my hair and was advised I needed sulphate free shampoo to extend the life of the keratin. This does a decent job in hydrating my hair especially the ends.
  60. I've never really seen the point in shampoos made for coloured/highlighted hair, having experienced in the past ones that made no difference at all....this was until I used the Pureology Hydrate shampoo.

    Debbie Duffy via BeautyCrew.com

    I've never really seen the point in shampoos made for coloured/highlighted hair, having experienced in the past ones that made no difference at all....this was until I used the Pureology Hydrate shampoo. I love the packaging as it can lie top down meaning that the last bit of shampoo can be easily removed. Even though the price of the product is higher that the average shampoo, this shampoo will l...
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  61. I wish I could give this 5 stars but for me it just isn't hydrating enough, if anything I find it drying.

    Sarah Grau via BeautyCrew.com

    I wish I could give this 5 stars but for me it just isn't hydrating enough, if anything I find it drying. Such a shame because using more natural products is really important to me. I avoid sulphates and parabens like the plague and this range ticks those boxes. For reference, I have long, fine, curly hair with highlights and balayage. This basically means a dry, frizzy mess if i don't use the cor...
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  62. I must admit I first bought this shampoo on scent alone as it's smell amazing and it you love essential oils you will too.

    Jaime White via BeautyCrew.com

    I must admit I first bought this shampoo on scent alone as it's smell amazing and it you love essential oils you will too. After a few uses it not only smelled fabulous but it does everything it says, I have oily roots and dry ends and it balanced them out after every wash. My hair normally needs washing every other day but I could go 3-4 days between washes so product lasted me a lot longer than ...
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  63. hydrating

    B

    hydrating shampoo without making hair feel heavy.
  64. Not the biggest fan

    Jaylees

    I bought this bottle as I thought it was good value for money but after a few months of using it I got over it. I don't think it's the best shampoo for hydration but it didn't make my hair any worse than it already was. I'd suggest starting with the smaller bottle first then investing if you like it.
  65. Review & Earn
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