Sceptical about 'clean beauty'? I don't blame you.
With so much 'clean-washing' and fear-mongering out there, it's really hard to know what clean beauty even means.
The language can get really complicated, too.
Natural. Green. Organic. Chemical Free. Vegan. Paraben Free. Cruelty Free. Sometimes, these phrases blend into meaningless, and sometimes they mean a whole lot.
Here’s the scoop: Clean beauty doesn’t have to mean living your life sunning your nether-regions, blending mung bean powder into smoothies and forgoing Netflix and Chill for Savasana and Sauerkraut.
Of course, you do you, but for most of us, it's about balance.
Whether you wanna call it 'conscious' beauty, vegan beauty, natural or clean, all products within Adore's Clean Beauty category are:
Cruelty free
Paraben free
Mineral Oil free
Phthalate free
Polyethylene (microbead) free
Formaldehyde free
Cool, so what are the best vegan beauty products on AB? And do they work?
Keep scrolling for 10 of our favourite conscious beauty buys, as rated by AB staffers and Beauty IQ contributors!
The Best Clean Skincare Products To Try Right Now.
Grown Alchemist Instant Smoothing Serum.
What:
Grown Alchemist Instant Smoothing Serum 25ml
Why we love it:
Our Senior Brand Marketing Manager for Skincare & Wellness Ellie says applying this serum to her oily but dehydrated skin "feels like the skin version of chugging down a big glass of water."
"While I’m not one for Insta-filters, Teddy, Grown Alchemist's Head of Retail, said this serum was like an Instagram filter in real life. And after just one week of using it, I had to agree," she wrote in her Beauty IQ Grown Alchemist Instant Smoothing Serum review article.
"My skin texture looked more even, and my redness reduced. When I finish my skincare routine, I swear my forehead lines don’t look as deep or defined."