The Best Brow Gels In 2023 (Plus, All Our Tips and Tricks)

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A good set of brows will really help shape your face. But when it comes to upkeep, brows can be a tricky business.

From over plucking to tinting and trimming, maintaining the look of a good set of brows can be a never-ending quest. 

Even with regular appointments at the brow bar, you might find you need a few products like brow gels to keep your brows looking full and groomed.

Whether you’re battling thinning brows that have lost their colour, or full fluffy brows that get out of control fast, a good eyebrow gel will help keep those all important little hairs in place. 

But what makes an eyebrow gel the best option? With so many different formulas on the market, why choose a brow gel over a pencil or product?

From a fluffy finish and a wash of colour, the best brow gel will keep your look tidy for as long as you need it to stay in place. 

What Does Eyebrow Gel Do?

The best eyebrow gels will tidy up your brows and give them a little temporary tint of colour.

A good brow gel will secure your brow look and build up each hair with a lick of pigment, so you can find the right eyebrow colour.

Designed to give even thinning brows a fuller look, you’ll see results from a good non toxic brow gel, even if you’re not used to using one.

What Is the Best Eyebrow Gel NZ?

The best brow gel will help give even the messiest brows a more uniform appearance.

Easy-to-use and quick to apply, you can keep a brow gel in your purse or pocket for a quick touch-up — great if you’re going straight out after work.

From pomade gel brows to the best brow fibre gel, we’ve found the formulas you’re currently loving and listed them here for you to explore. So what are you waiting for? Lets check out the best brow gels NZ at Adore Beauty.

Our Very Best Eyebrow Gels In NZ 2023

Caring for your brows doesn't have to mean constant trips to the salon, When you arm yourself with a set of products you can rely on, your brows will look neat and tidy, no matter what you’re doing. The Napoleon Perdis Wand-er Brow Brow Gel has a precision wand that defines and shape even unruly brows in an instant. The ink-like formula stays on your hairs for as long as you need it to and you don’t have to be a brow expert to apply the product well.

If doing your brows in the morning is the least favourite part of your beauty routine, you might want to try the MAKE UP FOR EVER Aqua Resist Brow Fixer. A long-wearing formula that keeps your brows defined and groomed with a micro-sized brush offers extreme precision and control, and mistake-proof application. With this unique, innovative formula, you’ll achieve lust-worthy brows every day. Ideal for taming unruly brows with a significant 24hr wear time.

Tinted, Water Resistant Formula

When you’re heading on vacation, the last thing you want to be worrying about is your makeup washing off in the ocean. The M.A.C COSMETICS Eye Brows Big Boost Fibre Gel is a perfecting, water resistant formula that’s available in both tinted and clear formulas. Designed to tidy up and give brow a fuller, fluffier look, this nourishing formula takes care of every hair within your brows. Disguising and blending brows that have lost their colour and definition, you’ll love the easy-to-use formula that lasts all day long.

Tinted, Water Resistant Formula

When it comes to styling your brows, all you really need is something that gives them a soft, fluffy finish, and for them to stay that way all day. The R+Co Magic Wand Brow Gel works to tame and style brows with just a simple flick of the wrist. Cruelty free and vegan, this smooth, tack-free formula holds the brows in place all day to give you a groomed look you can rely on. Once you’ve finished your brow routine in the morning you’ll be safe in the knowledge that this formula will hold them in place until you hit the hay at night.

Why settle for thin, lacklustre brows when you can build your own into something thicker with this tinted Benefit Gimme Brow + Fibre Gel. Made with tiny microfibres that adhere to your hairs and skin, you’ll achieve a natural full look when you use this mess-proof formula. The tiny tapered brush makes application so easy, even a total brow newbie will achieve professional-looking eyebrows. The easy all-in-one formula makes perfecting your brows a total breeze. With an abundance of tint colours to choose from and innovative microfibre technology, you’ll only need a few quick swipes to achieve a better looking brow.

Some brows are harder than others to tame. While you might define them with a pencil and fill them in with a powder, it’s a brow gel that will really help hold everything down. The M.A.C Cosmetics Brow Set 8g will help tame and groom even the most unruly of brows. Available in both clear and tinted formulas, this brow set is easy-to-use, yet strikingly effective. The perfectly formed brush helps you shape and style your brows, while the long-wearing gel lasts for up to eight hours.

If you like your brows to look natural and healthy, you’ll love applying the Benefit 24 Hour Brow Setter Clear Brow Gel. With an innovative clear-gel formula, this stong hold brow product gives your look stunning definition. Both flexible & strong, this flake-free formula is never tacky or sticky to touch. Not just for your brows, you can also apply this formula to your flyaway hairs to help keep your look neat and polished.

The Anastasia Beverly Hills Brow Freeze is a completely invisible, clear styling wax that will keep your brows 100% fixed in place. The perfect product to use over the top of a brow pencil, this strong hold formula is ideal, for a full and feathered effect. If you like the look of brow lamination and need your brows to last all day and night, this formula keeps your look in place, regardless of what life throws at you.

How Does Brow Gel Work?

To achieve flawless brows that stay in place all day, you need an eyebrow gel to help finish your look. A pencil will help you carve out the shape you want and a powder will help full in sparse areas, but the best brow gel will give you the best of both worlds. 

Available in an assortment of shades and colours, you’ll achieve a natural, full look with just a couple of coats of brow gel. Even when you apply the product in a hurry, you’ll still achieve a natural look when you comb through the brows with a gel. 

Do You Put Eyebrow Gel On Before or After? 

Whether you’re getting your brows shaped professionally or you’re relying on your own steady hand, once you’ve achieved the shape you want, you can apply the brow gel on after.

If it’s a tidy, highly groomed look you crave, an eyebrow gel will lock your hairs in place, so you can achieve precision and a little bit of colour.

What Is Clear Brow Gel Used For?

You can use a clear brow gel to give your brows a finishing touch. Perfect for keeping your hairs in place, they’ll set your look without adding colour.

A handy little tool to keep in your drawer, at work or in your purse, a clear brow gel will tidy up your eyebrows in just a couple of sweeps. For the best clean brow gel look, a clear formula is the perfect, easy-to-use, handy option. 

What to Use as Brow Gel?

We’ve found some great brow gel formulas that you can use to lock your brow look into place. But, if you want to touch-up your brows and you’ve left your trusty gel at home, you could maintain the shape with a clean mascara and a spritz of hairspray.

Simply mist the hairspray on the wand and brush it through your brow. Failing that, you could also use a petroleum jelly to comb them through and keep them neat. 

How to Use Brow Powder and Brow Gel:

While you might be considering a brow pencil vs gel, you also need to consider whether a powder will truly work for you. 

A good brow pencil will help shape your look and give thin brows more definition, and a brow powder will help fill in any sparse areas within your eyebrows.

A brow powder tends to take a softer approach that a pencil, helping your brows look fuller and more even in shape and colour. 

Of all the brow grooming options a good brow gel is probably the easiest you use. A good fluffy brow gel works by dispensing a touch of colour and a subtle hold.

Offering the brow a fuller, more defined look, a good strong hold brow gel will keep your hairs in place on even the wildest, windiest day.

Easy to use (and easy to brush out if you make a mistake), the best brow gel products are ideal, even if you’re a total novice. 

How to Apply Tinted Brow Gel:

To apply a tinted brow gel, you don’t have to worry about precise application. Even a quick coat with some tinted eyebrow gel will pull your brows together and give them a fuller, more defined look.

If you like the idea of defined brows, you might want to layer a tinted gel over the top of a pencil. The pencil will help shape your look and keep unruly hairs in place.

Always start at the inner corner of your brow and work your way out towards the edges. Apply the gel with upwards strokes to achieve a fluffy, full look that will last all day. 




Brand and product inclusions are at the sole discretion of Adore Beauty’s highly trained Customer Service team. We do not seek or accept payment from brands or individuals listed in our guides.

This article has been updated on 12/02 to replace discontinued products with our recent product recommendations. Hannah from our Customer Service team has helped to bring you our most recommended products and up-to-date information.




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