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VIRTUE Recovery Shampoo 240ml 240ml

4.8 of 37 reviews


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Is this for you?

Cleanse, repair and nourish your hair with Virtue Recovery Shampoo. This gentle sulphate-free formula removes dirt, oil and product buildup from hair while repairing damage and enhancing softness, suppleness and hydration. Enriched with first-of-its-kind Alpha-Keratin 60ku, this shampoo treats and repairs damaged hair while leaving it clean and fresh.

  • Cruelty Free
  • Vegan
  • Sulphate Free

What customers say

SUPERIOR - 95% recommend

Read all reviews

Hair Concern:

  • Breakage and split ends
  • Dull, lacking shine

Hair Curl Type:

  • Curly
  • Straight
  • Very curly/African/Caribbean
  • Wavy

Hair Texture:

  • Fine
  • Medium
  • Coarse

Frequently bought with

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VIRTUE Recovery Shampoo 240ml Reviews

4.8 of 37 reviews

95% recommend this product

  1. 32

  2. 5

  3. 1

  4. 1

  5. 0

Most Helpful Positive



This shampoo is amazing!! I have been on the hunt for a good shampoo forever and this paired with the virtue recovery conditioner has changed my hair so much. It's so much shinner and smoother. Worth the big price tag!

Most Helpful Criticism

Good product


I received a sample of this product so I have not used it for long to see the long time effect, it smells nice (like a sweet bubblegum), not sure if the price justified what it offers in the long time use. The formula is so watery, so need to be careful not to apply too much.
  1. Did not work well with my hair


    I usually use olaplex but this shampoo and conditioner was recommended by the hairdresser company I go to, it made my hair VERY dry, I have long thin hair and it instantly became tangled and knotty. I continued to use till empty and would not purchase again.


    This shampoo is amazing!! I have been on the hunt for a good shampoo forever and this paired with the virtue recovery conditioner has changed my hair so much. It's so much shinner and smoother. Worth the big price tag!
  3. I really like this shampoo


    I really like this shampoo and I will purchase this again
  4. Good product


    I received a sample of this product so I have not used it for long to see the long time effect, it smells nice (like a sweet bubblegum), not sure if the price justified what it offers in the long time use. The formula is so watery, so need to be careful not to apply too much.
  5. Love it


    I had a keratin treatment done so I have been looking for Sulphate free shampoos. Virtue was highly recommended by many users so I bought a travel size to try. It did not disappoint. It keeps the hair soft and healthy while keeping my scalp clean. Love it!
  6. Best ever shampoo


    Nothing but the highest praise for this amazing product.
    I bought the Christmas pack with this in it and I knew it would be awesome.
    Virtue is an amazing range .
    Absolutely A1.
    All products have that distinctive gorgeous virtue scent.
    Best shampoo ever tried.
  7. great


    such a great shampoo for softness and hydration.
  8. Beautiful but a bit a little over-priced


    I really enjoyed this shampoo. It smells incredible (vanilla/caramel scent) and does lather really well so a little does go a long way. My hair did feel a lot stronger and healthier after using both the shampoo and conditioner but I'm not sure the results really justify the price. I wasn't wowed by it but still nice if you feel like treating yourself a little.
  9. Worth the money!


    I really do love this product, I am in the process of going from healthy dark brown hair to blonde (due to greys) and i wanted to keep my hair as healthy as possible. I always wash twice and follow with the Recovery Conditioner, I have had to buy the Virtue leave in conditioner to detangle as i have found that this shampoo makes my hair really knotty. That's a small price to pay because between wa...
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  10. amazing


    verified purchaser
    great shampoo!! the only downside is the price, however you do only need the smallest amount to get a good lather. smells great, leaves hair soft, shiny, and nourished.
  11. My new favourite shampoo!


    This shampoo smells absolutely delicious, caramel and nutty! It’s absolutely devine and leaves my hair clean, shiny and frizz free. You only need a small amount as it lathers so well so even tho it’s expensive....cost per use is great value!!
  12. Saved my heat damaged hair


    I'm speaking for the entire VIRTUE Recovery range when I review this product. It was only December last year that my hair was breaking off 5 cm away from my scalp. Developing tufts of dead hair that seemed almost irreversible. Someone referred me to these products and they have completely saved my hair. Each week VIRTUE products have helped my hair improve, I've purchased about 3 bottles now. I wi...
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  13. my favourite


    lathers so well, smells great and has definitely change the health of my hair for the better. also cruelty free!
  14. Worth every penny


    Can't recommend this shampoo enough, worth every cent! My blonde hair was quite damaged from over colouring and had a lot of breakage. I've been using this shampoo since June and it feels so much thicker and healthier. It lathers up really well, you only need a small amount so it will last. Wish I had have been using it sooner!
  15. amazing!


    I have been looking for a good shampoo that leaves hair feeling soft without leaving a residue. I tried this one after Joanna mentioned using this range of products.

    It is the best shampoo ive used.
    I love the bottle/smell/the way it leaves you hair feeling.

  16. Amazed


    This shampoo is life changing!! I love the concept behind this brand - incorporating alpha keratin in all their products. The condition of my hair has improved and my hair feels much more hydrated!
  17. No words..


    I was recommended this product by a friend and I have to say Virtue has been hands down the best products for my hair and scalp.

    I’ve tried quiet a few different products and Virtue has been the best for me. My hair just looks healthier, thicker and my scalp is no longer itchy.

    Although the products are a little pricey, they are so worth it as you only need the smallest a...
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  18. Amazing duo!


    I love this stuff and it’s amazing with the conditioner. A little goes a long way. I have really long thin hair and use a tiny amount so a little less and it lathers up A LOT. Smells amazing! Love it so much and it makes my hair so soft.
  19. Great Shampoo


    Leaves hair feeling soft but stronger and cleaner. Highly recommend
  20. Big yes


    This product is amazing. I was recommended by my hairdresser and although the price slightly stumped me I still had to try, and I have absolutely no regrets at all. I usually have wavy hair and post blow dry it is so smooth I don't need to straighten anymore. The packing is also beautiful and it has a mild scent which is also nice. I swapped from another shampoo which I found was leaving my hair f...
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  21. One of my faves!


    I was nervous about trying this as it is more expensive. But I'm hooked! My hair definitely feels stronger and my ends are less dry after a month of use. I also notice it's significantly less frizzy. If you have dry/blonde/damaged hair, I'd definitely try it!
  22. Healthy, shiny but there are other options!


    I've been using this product for over a month and I can definitely notice a difference in the hair of my health. It's for sure shinier and stronger I think, however it is quite heavy and can make my hair flat and I think there are probably more affordable options. But overall, I do really like the product!
  23. holy grail!!


    The best shampoo ever! It doesn't leave my hair feeling dry or knotty like some shampoos have in the past and it feels like it gives my hair a really good clean. It smells amazing too!
  24. Great shampoo


    I think this brand gives Kerastase a run for its money. I have completely switched over to using Virtue. This shampoo makes my hair clean but is not drying. It smells divine
  25. Brilliant shampoo!


    I first heard about this shampoo on a big celebrity’s Instagram page so thought I would give it a try! It helps smooth my oily, bleached, brittle and super knotty hair. You only need to use a small amount (size of 10cm coin) to get squeaky clean and shiny hair. Highly recommend!
  26. Looks like it's made from gold


    It smells divine, looks like actual gold and leaves your hair feeling softer than ever. One of the best shampoos I've ever used.
  27. Great


    I usually use a keratin treatment to control my fine frizzy hair. It’s washed and cut out so I decided to try this between treatments. It’s fantastic. Smells a bit like my keratin treatment too. Holds down the frizz and makes my hair bouncy. Much better than other products I’ve bought that promised the same results


    This is hands down the best shampoo I've ever used! My hair is long and coloured and I've used olaplex and everything else to make it more healthy. This is just so good!!
  29. Incredible!


    I can't rave enough about this shampoo and the Recovery Conditioner! It is the only shampoo I've ever used that cleans the hair thoroughly without stripping it and making it feel brittle and dry. The texture is actually more like that of a conditioner, so you only need to use a tiny amount. My dry, damaged hair is in much better condition since using the recovery line, and for the first time in a ...
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  30. Love it


    Definitely going to stick with this one for a while. Makes my hair super soft and smooth, but still keeps a wonderful lightness and volume. I tried the smooth shampoo in this range too, but it was a little heavy and made my hair oily quite quickly. But the recovery shampoo is just perfect for my hair which is thick, a little wavy and just generally unruly. Really happy I tried this, and I have a f...
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  31. VIRTUE Recovery Shampoo


    Early days of using this product. The next couple of months will show whether the product is good.
    General reviews were good.
  32. Does exacty what it promises to do

    Deborah (Adore Beauty Staff)

    I tried this shampoo and conditioner combo on my bleached blond hair which is dry and brittle due to the overuse of heat treatment and bleach and my hair looked and felt so smooth and healthy that I will be buying the full-size option.
  33. Rescued very damaged hair!


    I had very damaged hair that was breaking and generally just very weak. I used this shampoo with the matching conditioner and saw huge improvements in a matter of weeks. I have brown hair naturally but have been getting blonde foils and toners for years, this is the first time my hair has felt healthy!
  34. Super decadent


    Like a lot of the other reviews - it was the sample that won me. This shampoo is just so luxurious to smell/ feel and made my hair so soft! Not to mention the ingredients are hair extension safe. Will be purchasing,
  35. Wowee!!!


    I received this as a sample along with the conditioner and am blown away at how supple, soft and shiny it left my usually dry chemically treated hair. Would definitely purchase this!
  36. I'd give it more stars if I could!!


    I got this as a sample. I didn't think much of it at all. Then I used and OMG!! This shampoo is infinity amazeballs!! My hair was left feeling so silky and soft, and this doesnt happen with my other exy shampoo! On my buy list when I need a new bottle!!
  37. amazing product


    I was sent this product as a sample with an order I placed and wow amazing - I normally use Opalex and needed an alternative product to use as well - it makes my hair feel and smell sensational and easy to style - what a difference
  38. Smells lovely


    My hair feels so soft and smells divine.
  39. Amazing!!!


    This product is amazing and while pricy worth every cent!
  40. Review & Earn
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