Our 10 Best-Selling Active Serums on Adore Beauty in 2022 Were...


Top active serums 2022 Top active serums 2022

Search any beauty Facebook group and you'll see people raving about just how good "cosmeceutical skin care" is.

Things like 'active' skin care. Cult peels and treatments. And serums. So Many Serums.

But what actually is cosmeceutical skin care and what does 'cosmeceutical' even mean?

And are expensive cosmeceutical serums worth the hype and higher price tags?

Keep scrolling for a simple guide to understanding cosmeceutical skin care and active ingredients.

Plus, I'll reveal the top 10 active serums people are adding to cart right now.

Because who doesn't want to know about best-selling skincare products?!

What Is Cosmeceutical Skin Care?

Skincare marketing is particularly confusing because brands use a lot of terms like 'clean', 'active', 'medical-grade' and 'performance' to position their products within the market.

The term cosmeceutical is a combination of 'cosmetics' and 'pharmaceutical'.

To make it into the Adore Beauty cosmeceutical skin care category, products must contain active ingredients proven to affect change in the skin.

Here are some other key cosmeceutical skincare facts:

  • When used to describe skin care, cosmeceutical means the cosmetic product is formulated with medical-grade, active ingredients.

  • Another way to think of cosmeceutical skin care is as 'serious' skin care or 'professional' skin care.

  • Cosmeceutical brands and products are what professional dermal therapists and skin aestheticians use to treat skin concerns in-clinic.

  • Cosmeceutical isn't a regulated term, so brands don't have to go through any testing to be able to say their product is a cosmeceutical.

  • Products don't have to be expensive to be cosmeceutical - usually, they're higher priced because of the research and expertise that goes into the formulas, but there are cosmeceutical brands to suit all budgets.

  • Browse our list of cosmeceutical brands and skincare products here.

You can learn more about cosmeceutical skin care by listening to this episode of Adore's Beauty IQ Uncensored podcast below...


What Are Active Ingredients?

A quick refresher on active ingredients in skin care.

Active ingredients are ingredients found in skincare products that are proven to cause a change or result in the skin at a cellular level, beyond cosmetic or superficial results.

They're the really long words you find in the ingredients list on the back of your skincare products.

Some of the most popular and common active ingredients you'll find in active skin care or cosmeceutical skin care include:

  • Vitamin A - granactive retinoid, retinol esters, retinol and retinaldehyde.

  • Alpha hydroxy acids or AHAs - glycolic acid, lactic acid, mandelic acid.

  • Beta hydroxy acids or BHAs - salicylic acid.

  • Vitamin B - vitamin B3 or niacinamide, vitamin B5 or panthenol.

  • Vitamin C - L-ascorbic acid and ascorbic acid (pure vitamin C), sodium ascorbyl phosphate, ascorbyl palmitate, ethyl ascorbic acid.

  • Hyaluronic acid or sodium hyaluronate.

  • Peptides and ceramides.

Want to learn more about active skincare ingredients? Check out our Skincare Nerds YouTube playlist!


Best Face Serums (Cosmeceutical Serums).

Now we've got the basics covered, let's get to the juicy part where I tell you about the best face serums in our cosmeceutical skincare category.

Considering we've been stocking thousands of cosmeceutical skincare products for two decades, it's really bloody hard to pick just 10.

They're all our favourite children and we love them equally...

But for the purpose of this article, we’ve crunched the numbers to find the top 10 best-selling active serums on Adore Beauty right now.

Drum roll pleeeease. Here they are, in no particular order...

1. SkinCeuticals C E Ferulic Serum, $228.

SkinCeuticals C E Ferulic Serum SkinCeuticals C E Ferulic Serum

What:

SkinCeuticals C E Ferulic Serum

Why this active serum is a best seller:

  • Patented formula contains 15 per cent L-ascorbic acid (vitamin C), vitamin E and ferulic acid.

  • Brightens skin, reduces look of hyperpigmentation and signs of ageing, and protects against free radical damage that can lead to premature ageing.

  • Best suited to normal to dry skin types, you can read more about why CE Ferulic is such a cult vitamin C serum here.

  • Phloretin CF and Silymarin CF are better for combination, oily and acne-prone skin - you can read about these other SkinCeuticals vitamin C serums here.

Shop SkinCeuticals C E Ferulic here:

2. asap super B complex, $78.75.

asap super B complex asap super B complex

What:

asap super B complex 30ml

Why this active serum is a best seller:

  • asap super B complex is THE ultimate niacinamide serum to keep your skin healthy and happy.

  • It's The People’s favourite vitamin B on the site, containing niacinamide (vitamin B3), vitamins B9 and B5, AHAs and hyaluronic acid.

  • A hydrating, calming, brightening, anti-inflammatory serum suitable for all skin types that regulates sebum production, minimises redness and helps with hydration.

  • A great introductory vitamin B serum, and very affordable. 

  • Read a full asap super B serum review here.

Shop asap super B complex here:

3. SkinCeuticals Hyaluronic Acid Intensifier, $148.

SkinCeuticals Hyaluronic Acid Intensifier SkinCeuticals Hyaluronic Acid Intensifier

What:

SkinCeuticals Hyaluronic Acid Intensifier 30ml

Why this active serum is a best seller:

  • To quote Adore Beauty founder Kate Morris, "I've tried several other hyaluronic acid serums, but in the words of Sinéad O'Connor: nothing compares to this one."

  • An intensely hydrating and plumping serum with hyaluronic acid, Proxylane™ and botanical extracts.

  • Patented formula is proven to boost your skin's hyaluronic acid levels by 30 per cent.

  • Smells really nice (and it's pink!). Perfect for thirsty, dehydrated skin.

Shop SkinCeuticals Hyaluronic Acid Intensifier here:

4. Medik8 Hydr8 B5 Liquid Rehydration Serum, $79.

Medik8 Hydr8 B5 Liquid Rehydration Serum Medik8 Hydr8 B5 Liquid Rehydration Serum

What:

Medik8 Hydr8 B5 Liquid Rehydration Serum 30ml

Why this active serum is a best seller:

  • Another customer favourite hydrating serum best described as an injection of pure dewiness, and for under $100.

  • Formula contains hyaluronic acid and vitamin B5 (panthenol) to boost the skin's moisture content and plump the appearance of fine lines and texture caused by dehydration.

  • A must-have for all skin types (including sensitive skin!) suffering from dehydration and dullness.

Shop Medik8 Hydr8 B5 Liquid Rehydration Serum here:

5. Alpha-H Liquid Gold Midnight Reboot Serum, $129.

Alpha-H Liquid Gold Midnight Reboot Serum Alpha-H Liquid Gold Midnight Reboot Serum

What:

Alpha-H Liquid Gold Midnight Reboot Serum 50ml

Why this active serum is a best seller:

  • This exfoliating, resurfacing serum combines chemical exfoliation with vitamin A for serious glow.

  • The formula contains 14 per cent glycolic acid (an AHA) and 1 per cent granactive retinoid (a very gentle vitamin A derivative), and has been specifically formulated and tested for sensitive skin.

  • The creamy yellow serum smells a bit like a festive Christmas ham - that's the addition of ferulic acid!

  • You can read our full Alpha-H Liquid Gold Midnight Reboot serum review here.

Shop Alpha-H Liquid Gold Midnight Reboot Serum here:

6. Beauté Pacifique Defy Damage Skin Repair Serum, $80.

Beauté Pacifique Defy Damage Skin Repair Serum Beauté Pacifique Defy Damage Skin Repair Serum

What:

Beauté Pacifique Defy Damage Skin Repair Serum 40ml

Why this active serum is a best seller:

  • Defy Damage has been a beauty editor secret for years, but it's been a sell-out serum ever since we published this Beauté Pacifique Defy Damage serum review.

  • A light textured, serum-in-lotion that helps to fight pigmentation, wrinkles and sun damage.

  • Contains retinyl palmitate, a very gentle form of vitamin A, along with hyaluronic acid, squalane and vitamin E.

  • The ultimate beginner hydrating vitamin A serum.

Shop Beauté Pacifique Defy Damage Skin Repair Serum here:

7. Cosmedix Opti Crystal Liquid Crystal Eye Serum, $160.

Cosmedix Opti Crystal Liquid Crystal Eye Serum Cosmedix Opti Crystal Liquid Crystal Eye Serum

What:

Cosmedix Opti Crystal-Liquid Eye Serum

Why this active serum is a best seller:

  • This isn't an eye cream - it's a targeted active serum for managing dark circles, fine lines, puffiness and dehydration around the eye area.

  • The small and very expensive tube contains copper peptides, antioxidants and hydrating ingredients.

  • Texture-wise, it's a thick, slightly sticky holographic serum that looks like unicorn tears.

  • Read our full Cosmedix Opti Crystal Liquid Crystal Eye Serum review here.

Shop Cosmedix Opti Crystal Liquid Crystal Eye Serum here:

8. Aspect Pigment Punch+, $149.50.

Aspect Pigment Punch+ Aspect Pigment Punch+

What:

Aspect Pigment Punch+ 30ml

Why this active serum is a best seller:

  • This is one of the best-selling serums for managing the appearance of hyperpigmentation.

  • The advanced formula helps prevent and treat age spots, promoting a clearer, more even skin tone.

  • Contains a pigment inhibitor to prevent melanin build up, in turn preventing pigmentation before it occurs.

  • Other antioxidants, peptides and vitamins support the skin's barrier.

  • You can read more about why Beauty IQ Uncensored podcast co-host Hannah loves Pigment Punch+ for her hyperpigmentation here.

Shop Aspect Pigment Punch+ here:

9. Murad Resurgence Renewal Retinol, $138.

Murad Resurgence Renewal Retinol Murad Resurgence Renewal Retinol

What:

Murad Resurgence Retinol Youth Renewal Serum 30ml

Why this active serum is a best seller:

  • Looking for one of the best retinol serums that won't irritate your skin? This is it.

  • This retinol serum does everything, working on visible signs of ageing, minimising fine lines and deep wrinkles, evening skin tone and smoothing skin's texture.

  • The Retinol Tri-Active Technology includes three forms of vitamin A plus ceramides to deliver the retinol results, without burning, flaking or irritation.

  • Suitable for most skin types, and a great entry-level retinol serum.

Shop Murad Resurgence Renewal Retinol here:

10. Dermalogica Smart Response Serum, $211.

Dermalogica Smart Response Serum Dermalogica Smart Response Serum

What:

Dermalogica Smart Response Serum 30ml

Why this active serum is a best seller:

  • A cosmeceutical serum that addresses skin concerns like redness, fine lines, dark spots and dehydration.

  • A serum for those who want an all-rounder serum.

  • Contains gallic acid from Japanese cornelia cherry (to soothe skin and help with redness), Mannose-6-Phosphate to smooth and firm the skin as well as hydrolyzed wheat flour and hydrolyzed beta glucan to brighten and hydrate.

  • Adore Beauty customer Kim says, "I don't think I could ever go back to using multiple serums in my skincare regime, I feel like this one does the job for all of them. I really am obsessed with this product and now I've ran out so I have to buy more!"

Shop Dermalogica Smart Response Serum here:

Are your favourite serums on this list? 

To learn more about finding the right skincare products for you, check out our full cosmeceutical skin category here.

Want to know more about our best-selling products? Check out these articles below:


Still on the search for the perfect serum? Try our serum and treatment quiz to find the best serums and treatments for your skin's needs

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