My Mature Skin IT Cosmetics Routine for Glowy Makeup

In Parternship with IT Cosmetics.

I feel very fortunate that in my role as Senior Brand Marketing Manager, I get to try lots of different products.

I am always on the lookout for ways to improve my skin tone, texture and hydration.

The older I get, the more willing (or maybe desperate) I am to try new things that target my concerns.

When I first started at Adore Beauty, I was surprised at a number of brands that I hadn't even heard of being the beauty lover that I am.

So when I had nearly every AB staffer tell me I needed to purchase IT Cosmetics CC+, I was like who is the brand and why haven't I heard of them?!

I was lucky enough one day to try the IT Cosmetics Confidence In a Cream moisturiser and now, I'm not dramatic, but it changed my life. Well, my skin!

This rich, hydrating cream then led me on an IT Cosmetics journey (more like love affair) and I've never looked back!

Plus, many of my girlfriends have started their IT Cosmetics journey now too (thanks to me).

So I thought I'd share my current beauty routine with my faves from IT Cosmetics that has helped give life back to my dry, uneven skin.

And yes, it is very clear, I am a super fan!

Looking for the best skincare and makeup products for mature skin? Add some of these to the list.

My IT Cosmetics Makeup Routine for Mature Skin.

1. Prep.

Now, I am going to work backwards given your nighttime prep is so important to how your skin wakes up in the morning. And my favourite new serum is the new IT Cosmetics Confidence in your Beauty Sleep Serum 30ml

Formulated with a trio of powerful antioxidants - vitamin C, ferulic acid and polydatin - this serum works overnight and over time to leave skin looking more luminous, hydrated and plump while supporting the skin barrier.

All you need is one pump - this has lasted me months! Warm it up in your hands and apply to your face.

You feel this amazing warmth on your face as you apply it - it is divine.

Key ingredients:

• 12% Vitamin C - A powerful antioxidant, 12% vitamin C in the form of L-ascorbic acid helps to brighten the look of skin.

• 1.5% Ferulic Acid - Derived from rice, ferulic acid helps to stabilise vitamin C while reducing the look of lines and wrinkles.

• 0.5% Polydatin - An antioxidant derived from resveratrol that helps to even skin tone.

I love that I can use Vitamin C while I sleep and this has certainly helped target my pigmentation and uneven skin tone.

Plus I have really noticed how nicely my skin wakes up in the morning!

2. Base.

In the morning after cleansing (I start with the IT Cosmetics Confidence in a Cleanser - non-drying and super hydrating), I use the IT Cosmetics Bye Bye Lines Hyaluronic Acid Serum 30ml

This is perfect for adding hydration back into your skin with 1.5% hyaluronic acid, peptide and vitamin B5.

This is ideal for all skin types and daily use to help reduce the look of fine lines and improve skin hydration.

It claims to reduce the look of fine lines caused by hydration? Yes, please!

Hydration for me at the moment is key. I find the more moisture I can add to my skin, it improves so much and makes makeup more long-lasting on my skin during the day .

I use this day and night as part of my routine and love how it feels on the skin.

It really layers well into my routine and leaves my skin feeling glowy and hydrated.

3. Hydration.

The OG. IT Cosmetics Confidence In a Cream 60ml is an Adore Beauty cult product and it doesn't disappoint.

This is a beautiful moisturiser that can also act as a primer (winning!). I have seen a visible reduction in my pigmentation and the hydration boost this moisturiser has is next level.

Key ingredients:

• 4% Niacinamide - Helps to even out skin tone and reduce the look of fine lines and wrinkles.

• 3% Squalane - Helps hydrate the skin and support the moisture barrier.

• 2.5% Peptide-Lipid Complex - Amino acids that help reduce the appearance of fine lines and wrinkles for a smoother, firmer look and feel.

• Ceramides - These naturally occurring lipids help strengthen and reinforce the skin barrier for stronger, healthier skin, as well as helping skin retain moisture.

• Hyaluronic Acid - This powerhouse ingredient hydrates skin and helps it retain moisture for longer while plumping fine lines and supporting skin elasticity.

Five AB staffers try IT Cosmetics Confidence In a Cream - tune in below to hear their thoughts.

4. The Look.

With my skin prepped for makeup, it's time for IT Cosmetics Your Skin But Better CC+ Cream SPF50 - I love this foundation.

This all-in-one CC cream combines the full coverage of a foundation, the hydrating and anti-ageing ingredients of a serum and the pore-minimising feel of a primer - all with an SPF50 broad-spectrum sunscreen.

What does IT Cosmetics Your Skin But Better CC+ Cream SPF50 do?

• Provides full yet natural-looking coverage.

• Conceals dark spots and imperfections.

• Minimises pores.

• Colour-corrects pigmentation and redness.

• Hydrates and softens.

• Smoothes and brightens skin.

• Protects against sun damage.

I only use a small amount to provide light coverage but this CC+ cream is super buildable for how you like to wear your foundation.

Applied with the IT Cosmetics Complexion Perfection Brush #7, it is one of the most versatile foundations I use and just sits so beautifully on top of my skincare.

For my concealer, I am loving the new IT Cosmetics ByeBye Dark Spots Concealer.

A concealer-serum hybrid, packed with a trio of actives, 2% niacinamide, hyaluronic acid and caffeine.

I have even used this for all-over coverage on those days when I am after a no-makeup makeup look!

Final Verdict.

I honestly cannot talk about these products enough! I have seen visible results in how my skin looks and feels and the positive impact it has had in caring for my mature skin.

IT Cosmetics offers an easy range of skincare and makeup products that you will keep coming back to time and time again.

Whether this be on a journey for age management or if you are just after reliable products to combat your skin type.

Trust me, you won't be disappointed!

After more skin and makeup recommendations for mature skin? Check out these BIQs:

• Over 40s & 50s Natural-Looking Everyday Makeup Tutorial

• I Tried KORA's Retinol Alternative Moisturiser for Naturally Firmer, Tighter Skin

• I’m a Makeup Artist & Here’s the Best Dewy Makeup for Mature Skin I’ve Found