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Beauty comes in many shades, which is why we believe all of our customers should feel included and confident in their own skin. Here at Adore Beauty, our mission is to provide as much diversity as possible in our product offering, starting with our foundation and concealer ranges.

With that in mind, we’d like to introduce you to some of our favourite complexion products that meet our definition of what it means to be diverse:

Diversity within our complexion offering comprises shades that range from fair/light, medium/medium-tan through to deep/deepest. The range must also address the variety of undertones found in skin; accommodating cool, neutral and warm undertones for each shade section.

In a nutshell, we want everyone to be able to shop with confidence when it comes to foundation and concealer. No more guesswork, no more ‘it’ll do.’ We want to help you find your perfect shade.

As a company, we value doing the right thing, by our customers, suppliers and employees.
We are making more conscious decisions to be inclusive in our product offering and marketing
to ensure all customers are represented.
Since 2017, we’ve been working with our suppliers to identify globally available, inclusive complexion shades for the products we range, and while we have made progress we still have much further to go. It’s a process for sure, but it’s also a priority.

One of the first brands to support this movement was MAKE UP FOR EVER, known worldwide for embracing inclusivity, and since then we’ve started working with a further 17 complexion brands to stock their complete, globally-available shade ranges.

We currently range over 2670 different shades from 350 complexion products (and counting!). We want all of our customers to be able to find their perfect shade of foundation and concealer, without compromising on quality or colour match.

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Recent reviews on Global Shades products

Estée Lauder Double Wear Stay In Place Makeup
Estée Lauder
Estée Lauder Double Wear Stay In Place Makeup


Love this foundation!! Will never ever buy anything else. I'm so happy with this foundation. Lasts all day , even during a hot sweaty workout at the gym. Very buildable and it feels so natural.
Maybelline Fit Me Matte & Poreless Foundation
Maybelline Fit Me Matte & Poreless Foundation

Great value for money

I switched to this as my everyday foundation recently, attracted by the price point. It's very light feel, but gives a good everyday coverage. Really impressed by how it still looks at the end of the day. I've been using with the matching pressed powder and they sit well together
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 12ml
IT Cosmetics
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 12ml

not bad

Good value for the price and does the job but I would prefer investing in better quality concealers for under eye area, this one creases despite diligent skin prep before using.