Shop Global Shades
Beauty comes in many shades, which is why we believe all of our customers should feel included and confident in their own skin. Here at Adore Beauty, our mission is to provide as much diversity as possible in our product offering, starting with our foundation and concealer ranges.
With that in mind, we’d like to introduce you to some of our favourite complexion products that meet our definition of what it means to be diverse:
Diversity within our complexion offering comprises shades that range from fair/light, medium/medium-tan through to deep/deepest. The range must also address the variety of undertones found in skin; accommodating cool, neutral and warm undertones for each shade section.
In a nutshell, we want everyone to be able to shop with confidence when it comes to foundation and concealer. No more guesswork, no more ‘it’ll do.’ We want to help you find your perfect shade.
As a company, we value doing the right thing, by our customers, suppliers and employees.
We are making more conscious decisions to be inclusive in our product offering and marketing
to ensure all customers are represented.
Since 2017, we’ve been working with our suppliers to identify globally available, inclusive complexion shades for the products we range, and while we have made progress we still have much further to go. It’s a process for sure, but it’s also a priority.
One of the first brands to support this movement was MAKE UP FOR EVER, known worldwide for embracing inclusivity, and since then we’ve started working with a further 17 complexion brands to stock their complete, globally-available shade ranges.
We currently range over 2670 different shades from 350 complexion products (and counting!). We want all of our customers to be able to find their perfect shade of foundation and concealer, without compromising on quality or colour match.