Shop Mascara

If you're feeling lost trawling through reviews of every mascara under-the-sun, it's time to take a step back and weigh up your options. Whether you want a best false lash mascara look or a barely-there tint, there's the perfect mascara formula here for you. From affordable to high end mascaras, we’ve also got the right mascaras for every budget sorted.


Our favourite volumizing & thickening mascaras

Struggling with sparse lashes? If you have light or fine hair, your eyelashes might need a little extra help. Enter, Benefit BADGal Bang Volumising Mascara. This hero product is a staff favourite and go-to pick for amping up the volume on lacklustre lashes. For a more affordable pick, we recommend the Maybelline The Falsies Lash Lift Volumising Mascara in Blackest Black for the best mascara for dreamy, bedroom eyes ever.


Our favourite lengthening & defining mascaras

Take your lashes to new lengths with the best lengthening mascaras for every look. One of the best all round mascaras for length, volume and curl is the very luxe Lancôme Grandiose Mascara. For a natural mascara look, try the L'Oreal Paris Paradise Mascara Intense Black. It’s an affordable option that’s also a great mascara for sensitive eyes.


Our favourite waterproof mascaras

If you're going to be working up a sweat or are looking for a summer style, waterproof mascara is a must-have. Our go-to pick is one of the best drugstore mascaras on the market. The Maybelline Lash Sensational Sky High Waterproof Mascara is a fiber mascara that combines volume and length. Another great option is the Estée Lauder Sumptuous Extreme Waterproof Lash Multiplying Volume Mascara, which offers 10 hours of smudge proof wear.


Our favourite curling mascaras

Curling mascaras offer that fluttery, false lash effect. One of our favourite Benefit mascaras for achieving the perfect curl is the Benefit Roller Lash Curling Mascara, which is also an excellent mascara for lash extensions. If you’re looking for a vegan mascara that provides a natural looking curl, try the Mirenesse Secret Weapon Mascara in Brown. It’s the perfect brown mascara for a pared back look, with all the benefits of a tubing mascara.

Popular Categories

146 products found.


Showing 20 products of 146.

Mascara, articles & community

Here’s Why These IT Cosmetics Best Sellers Are In Everyone’s Wishlist
Comparing Our Lancome Mascaras (So You Can Choose the Best One)
Bargain vs Bougie: The Difference Between Our 4 Best-Selling Mascaras
A Lash Expert Showed Me the Trick to Applying False Lashes Perfectly, Every Single Time

Recent reviews on Mascara products

M.A.C COSMETICS Extended Play Giga Black Lash
M.A.C Cosmetics
M.A.C COSMETICS Extended Play Giga Black Lash

Not the biggest fan

I would very excited for this but found it very watery and took so long to dry so it left marks all around my eyes unfortunately.
L'Oreal Paris Paradise Mascara - Black
L'Oreal Paris
L'Oreal Paris Paradise Mascara - Black

Wanted to love this

The first time I used this mascara I loved it, looked like I was wearing falsies. However the second time I went to use it, it had gone thick and gloopy and made a mess of my eyelashes, very disappointed
L'Oreal Paris Paradise Mascara - Black
L'Oreal Paris
L'Oreal Paris Paradise Mascara - Black

L’Oreal Paris Paradise Mascara

The mascara did give my eyelashes the extra volume and length but after a few hours it started to run and I had black mascara patches under my eyes. I have combination/oily skin so this happens to me all the time but may not happen to others.

Join Now >
Filled with the usual things we know you'll love, and surprises you might not expect, it's real rewards, really simple.