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When she was growing up, Irene Patsalides, Mirenesse founder, loved to experiment with different cosmetics. She tried many different brands but was disappointed when the makeup did not perform as expected. Patsalides decided to develop the high-quality makeup she sought but could not find. She was passionate about bringing a hypoallergenic makeup to market that would give women the shades, textures, and flawless finish they desired. After training as a cosmetics chemist and pharmacist, the 25-year-old Patsalides began the process of developing her own line. Welcome, Mirenesse!

'Our philosophy is really quite simple: if a product isn’t good enough for us, it’s not good enough for you!' This statement represents Patsalides' vision of bringing safe and natural cosmetics and beauty products to women around the world.

Australian-owned Mirenesse has the distinction of currently being Australian’s #1 online beauty brand. The company has received many top honours for some of its best-selling products, such as Velvet Lip Lift Moisture Shine, Mirenesse Matte Liquid Silk Foundation, and the iCurl Heated Lash Curler.

One of the most successful formulas from Mirenesse is its signature Secret Weapon 24 Hr Mascara. This long-lasting mascara won numerous international honours in 2010 and 2011, including Favourite Mascara Brand — Reader’s Choice Awards in the Australian Beauty Awards.

With over 20 years of experience in the pharmaceutical and cosmetics industries, Irene Patsalides brings professional-quality makeup to today’s demanding consumer.

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60 products found.


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Recent reviews on Mirenesse products

Mirenesse Forbidden Ink EyelinerMirenesse Forbidden Ink Eyeliner
Mirenesse Forbidden Ink Eyeliner

Smudges... and not in a pretty way

The brown is a lovely colour, but it smudges on my lower lid, my upper lid... everywhere. I have tried setting it with a matte eyeshadow powder and it still smudged. Tried not wearing eye cream. Still smudged. With and without mascara. Nope. Really bad on the waterline. Smudges in twenty minutes. Thankfully I think I got this in a promo pack, but I wouldn't waste your money. :-(
Mirenesse Thermal Wrap N Repair Hair Treatment in Cap Mask - 3 pieceMirenesse Thermal Wrap N Repair Hair Treatment in Cap Mask - 3 piece
Mirenesse Thermal Wrap N Repair Hair Treatment in Cap Mask - 3 piece

Fabulous product

Love this product. Treatment works so well. Tricky to get all my hair in but worth it. Once in, my hair was treated to a luscious, light mask that made a huge difference. Didn't have any product build up either.
Mirenesse Secret Weapon Mascara - Super Volume - BlackMirenesse Secret Weapon Mascara - Super Volume - Black
Mirenesse Secret Weapon Mascara - Super Volume - Black

Love this mascara!

I have very sensitive eyes and this mascara was comfortable all day and lasted all day without flaking or smudging! Love it!