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Official Stockist of Mirenesse

When she was growing up, Irene Patsalides, Mirenesse founder, loved to experiment with different cosmetics. She tried many different brands but was disappointed when the makeup did not perform as expected. Patsalides decided to develop the high-quality makeup she sought but could not find. She was passionate about bringing a hypoallergenic makeup to market that would give women the shades, textures, and flawless finish they desired. After training as a cosmetics chemist and pharmacist, the 25-year-old Patsalides began the process of developing her own line. Welcome, Mirenesse!

'Our philosophy is really quite simple: if a product isn’t good enough for us, it’s not good enough for you!' This statement represents Patsalides' vision of bringing safe and natural cosmetics and beauty products to women around the world.

Australian-owned Mirenesse has the distinction of currently being Australian’s #1 online beauty brand. The company has received many top honours for some of its best-selling products, such as Velvet Lip Lift Moisture Shine, Mirenesse Matte Liquid Silk Foundation, and the iCurl Heated Lash Curler.

One of the most successful formulas from Mirenesse is its signature Secret Weapon 24 Hr Mascara. This long-lasting mascara won numerous international honours in 2010 and 2011, including Favourite Mascara Brand — Reader’s Choice Awards in the Australian Beauty Awards.

With over 20 years of experience in the pharmaceutical and cosmetics industries, Irene Patsalides brings professional-quality makeup to today’s demanding consumer.

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62 products found.


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Recent reviews on Mirenesse products

Mirenesse iCurl Twin Heated Gold Lash CurlerMirenesse iCurl Twin Heated Gold Lash Curler
Mirenesse iCurl Twin Heated Gold Lash Curler

Good but you need batteries constantly

I love the results this gives but you need to change the batteries almost weekly. With Fresh batteries it’s ready to use in 60seconds and as the days go in you need 15mintues / 30mintues for it to be ready to use. Hence why you always need to change the batteries
Mirenesse Secret Weapon Mascara - Super VolumeMirenesse Secret Weapon Mascara - Super Volume
Mirenesse Secret Weapon Mascara - Super Volume


Really nice mascara, didn't leave me with panda eyes and stays in place till I take it off. Easy to apply, no smudging and easy to remove. The curl is pretty impressive, I have longer lashes which touch my upper eyelid when I use this. I've also got sensitive skin and there is no irritation or feeling like I want to scratch my eyes out when it's on. Not sure on how waterproof this is, haven't cried a river or swam with this on yet.
Mirenesse D.A.D Define Art Double 24hr Eye Liner - BlackMirenesse D.A.D Define Art Double 24hr Eye Liner - Black
Mirenesse D.A.D Define Art Double 24hr Eye Liner - Black

My new fave liner!

Black eyeliner is the most important makeup up item to me so I take it very seriously haha
For years I used the MAC black track fluidliner with a fine angled brush. Then I moved onto the MAC penultimate liner which was good too. Now I’ve moved onto this and I have to say I’m sticking with this! It’s far superior to the other liners I’ve tried. The colour is pure jet black and very pigmented and guys, it does not budge! I recommend and oil based makeup remover
Mirenesse 24hr Brow Lift & Shape MascaraMirenesse 24hr Brow Lift & Shape Mascara
Mirenesse 24hr Brow Lift & Shape Mascara

Great product but too dark for light blondes

I got this as a gift with my other purchase so I wasn't too fussed, I gave it a good try and I did like how easy it was to use only needed a couple strokes to get enough colour to blend in. However, I'm very fair and my eyebrows are blonde on the lighter side and found this just didn't suit me. Definitely recommend for darker blondes to dark brown eyebrows but not ideal for a light blonde.