Shop Cruelty Free

In our modern world, it's easy to forget the ethical side of where products come from and to turn a blind eye instead. However, if you've decided to actively change your shopping habits to boycott animal testing and experimentation, then we're here to provide you with amazing products that still fit your budget! If you're serious about caring for animals, it's best to go for cruelty-free products only, and our Cruelty-Free collection is designed to help you, whether you’re starting your makeup kit from scratch or adding an item or two, without breaking the bank. All of our products have been accredited by PETA, Choose Cruelty Free (CCF), or Leaping Bunny, so you can rest assured that everything you choose is truly cruelty-free. Whether you’re after cruelty-free makeup, haircare, skincare, or bath and body, there's something here for you, and at great prices too!

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Cruelty Free, articles & community

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Cruelty Free

Recent reviews on Cruelty Free products

Olaplex Hair Perfector No.3 Home TreatmentOlaplex Hair Perfector No.3 Home Treatment
Olaplex Hair Perfector No.3 Home Treatment

Life saver!

This olaplex home treatment has saved my hair - I use weekly to strengthen my hair to prevent breakage and make it strong and healthy. It’s working wonders for me while I am slowly lightening my hair again!
Oribe Gold Lust Repair & Restore Conditioner 200mlOribe Gold Lust Repair & Restore Conditioner 200ml
Oribe Gold Lust Repair & Restore Conditioner 200ml

Salon Qaulity

Loved this conditioner. Left my hair feeling great. My hair felt like I had just been to the salon. It is expensive but a little goes a long way.
Alpha-H Liquid Gold Ultimate Perfecting MaskAlpha-H Liquid Gold Ultimate Perfecting Mask
Alpha-H Liquid Gold Ultimate Perfecting Mask


Excellent addition to the liquid gold range, a great mask to use once, maybe twice a week. It does tingle a little and you can really feel it working, can make your skin a little red, so definitely use at night before bed for best results of clearer, smoother skin,.
Sodashi Eye and Lip SmootherSodashi Eye and Lip Smoother
Sodashi Eye and Lip Smoother

A lovely light hydrating eyecream

I apply this each morning after cleansing to the skin beneath my eyes and over the brow bone. I also apply a small amount to the skin around my lips as I have small lines forming around my top lip. It is a lightweight cream that applies well and soaks into the skin immediately. Only a small amount is required to treat both eyes (less than one pump). Also wears well under makeup. This cream keeps the delicate skin around my eyes well hydrated & fine lines at bay. Recommend for day use, however I prefer a richer eye cream for night.