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The Ordinary Natural Moisturizing Factors + HA 100ml 100ml

4.5 of 1353 reviews


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The Ordinary Natural Moisturizing Factors + HA formula offers non-greasy hydration that acts as a direct topical supplement of impaired NMF components.

  • Cruelty Free
  • Vegan

What customers say

SUPERIOR - 90% recommend

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  • 20s
  • 30s
  • 40s
  • 50+

Skin Concern:

  • Dull, dry or dehydrated skin
  • First signs of ageing

Skin Type:

  • Dry
  • Normal to dry
  • Normal to oily
  • Oily

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The Ordinary Natural Moisturizing Factors + HA 100ml

The Ordinary Natural Moisturizing Factors + HA 100ml

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The Ordinary Natural Moisturizing Factors + HA 100ml Reviews

4.5 of 1353 reviews

90% recommend this product

  1. 859

  2. 391

  3. 133

  4. 14

  5. 7

Most Helpful Positive

Beautiful moisturiser


A lovely hydrating moisturiser, the HA really gives it a nice finish on the skin Great as a make-up primer

Most Helpful Criticism

Works fine, just not up to standard


This is a fine moisturiser, but it goes on so greasy, doesn't absorb into the skin, doesn't sooth my skin at all. I do have sensitive dry skin, so it could just be me but I feel like The Ordinary could do better :(
  1. Beautiful moisturiser


    A lovely hydrating moisturiser, the HA really gives it a nice finish on the skin Great as a make-up primer
  2. Amazing


    This product is beautiful on the skin it’s my go to brand amazing results and amazing prices!
  3. An essential for your The Ordinary skincare routine


    It's simple, applies easily and is light and scent free. It's the perfect finisher to my The Ordinary skincare routine. I use it evening and night after serums.
  4. Love this moisturiser


    Gentle lightweight moisturiser. My daily now.
  5. Love this


    I love the texture and how it feels on my skin. I don't like watery moisturisers but this one is very creamy. Great size and value.
  6. Holy Grail

    Grace Elanor

    I love this moisturiser. I've been through about 4 tubes and have just ordered my 5th. Feels super moisturising on my dry skin but never looks wet or greasy. I love that it isn't scented as my skin is quite sensitive.
  7. My favourite moisturiser


    Excellent moisturiser! I find it a little bit oily on my skin but it soaks in nicely and leaves my skin feeling lovely.
  8. Excellent Product!!


    great one
  9. Excellent budget moisturiser


    Fantastic for the price and does the job hydrating skin (combo oily and dry)
  10. Best moisturiser for acne prone skin


    I honestly didn't use a moisturiser for 8+ years because I was afraid it would further clog my acne prone skin, which I know sounds crazy. After listening to the Adore Beauty podcast I decided to take the plunge and introduce a moisturiser, and I will never go back. My skin feels so dewy, calm and I haven't had any new breakouts.
  11. Love this


    Love how this moisturiser is hydrating but not oily for my acne prone combo skin. Great price and really well produced item. I’m on my third bottle already!
  12. Not oily


    Hydrating but not oily. Ok for my sensitive and acne prone skin which is rare! I wish it came in a bigger size.
  13. Pilling of moisturiser


    I have used this moisturiser for over a year now, and I absolutely love it, except lately I have found it rolls into little balls when I put it on my face. Not sure if anyone else has had this problem.
  14. Great basic moisturiser


    Leaves my skin feeling great. Its pretty simple but works well with other serums and sunscreen. Doesn't leave skin feeling greasy or oily.
  15. Best mosituriser


    This moisturizer is great for a budget moisturizer. I always feel so hydrated after using it. You don’t need much either to get your whole face
  16. moisture loading glow!


    I honestly noticed a difference immediately after using this moisturiser. my skin was smoother, it looked glowy and healthy. even my dermal therapist mentioned that my skin was looking so glowy! its so easily absorbed and so hydrating. my favourite at the moment.
  17. Love it!


    Absolutely love this moisturiser and a little goes a long way to witch is good. Great price to
  18. Moisture city!


    Love this moisturiser so much!! Applying twice per day keeps my skin feeling fresh and looked after. Not harsh at all on the skin
  19. great moisturizer


    This is a simple but enough moisturizer for me to use at the last step of the skincare. It is quite easy to be blended and absorbed into the skin. But if you are after a multi-function cream, this is not the one.
  20. Great choice


    This is a light moisturiser and it moisturises and plumps
  21. Good Moisturiser


    Good basic moisturiser. Non-irritating and easy to mix other products in to.
  22. value for money


    this cream is so cheap and it comes in a 100ml tub. I apply a generous amount to mix it with facial oil as moisture mask, it is value for money and does the job.
  23. Just so so


    It's just a basic moisturizer without any surprise. A good value actually and a big bottle. For me, it is a bit greasy. I don't really like the sticky feeling.
  24. Amazing moisturizer


    I use active acids in my routine which can be very drying, this is a very basic yet extremely light moisturizer that works perfectly as intended. The addition of Hyaluronic acid is very good as its super moisturizing.
  25. Yes!


    Really great moisturizer especially for the price. I use it prior to makeup application as it’s hydrating yet not too greasy for my oily skin. Feel like the texture also works well under makeup.
  26. great for no frills


    This is a good standard moisturiser if you want something cheap and no frills. it definitely does the job and feels nice on the skin, but after using it for around 6 months i'm ready to invest in something a bit more luxe.
  27. Nice, not for ultra dry skin


    This is a pretty nice moisturiser, absorbs quickly and I'm sure would be great for more combination skin but it's not quite enough to tackle my dryness. I've found over the last week or so of using it I need to go in first with a super hydrating serum to not still feel dry after application. Extremely affordable which is nice, I'll definitely use the one I bought but I'm not sure I'd purchase agai...
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  28. amazing


    incredible product at such a good price.
  29. Super light-weight


    This is the first moisturizer I've found that works for me after trying a few from Cerave & LaRoche. It's super light-weight, feels a bit 'sweaty' immediately after application but that goes away. Really good on my sensitive skin.
  30. Amazing


    Leaves skin feeling so soft!
  31. Effective


    Good moisturiser for combination skin.
  32. Does the Job


    Nothing fancy, just a decent basic moisturiser for a reasonable price. I've got combination skin which is slightly sensitive and this moisturises without irritation. Has a very mild smell which isn't great but it's not a migraine inducing chemical perfume smell so it's tolerable.
  33. the best product of the brand


    this is by far my favourite ordinary product, so hydrating yet lightweight and so affordable
  34. Good Moisturiser


    Good basic moisturiser. Does a good job moisturising sensitive skin without any irritation.
  35. very surprised


    Youll be surprised also.These products are not just good for the price - theyre quality items & well worth the effort :)
  36. very surprised


    Dont just pass these products up bc of the price.They perform as well & better than their counterparts which sell at many times the price
  37. very surprised


    Dont be fooled by the price - these are quality cosmetics.Highly recommended
  38. Great price Great Product


    Very nice product. You need a pea size amount for the face but dont forget a bit more to do your neck. I usually do a spritz spray apply this moisturiser then another spray. Before all of this I use various other ordinary product serums. Currently trialling Lactic Acid and other products by the ordinary.
  39. Love it!


    Moisturising! I use it in summer days. Recommend to normal skin
  40. Not bad, not amazing


    This moisturiser doesn't feel as hydrating/nourishing as I hoped. It doesn't absorb straight away. It is still a reasonable product and obviously good value- good to have around as a back-up.
  41. Excellent, no fuss moisturizer


    100% sold on this product! Quickly absorbed, light weight moisturizer, perfect for oily skin.
  42. Great value product


    Came across The Ordinary when I was looking for a niacinamide product (which I also love). Ended up buying the NMF, Niacinamide and hyaluronic acid. Using at least the NMF twice daily, and usually use all 3 twice daily and it is GREAT. I have psoriasis which is really difficult to manage even with steroids, but since using this combo it's nearly gone on my face!! So happy! My skin also looks g...
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  43. amazing


    this is the best moisturiser I have used, no strong smell, affordable and hydrates my skin
  44. Nothing special but a good basic


    I don't think there is anything particularly special about this moisturiser. It doesn't irritate my sensitive skin and it does the basic job of a moisturiser but I do prefer a more nourishing, rich product.
  45. Good general moisturizer


    This is good for those days in between treatments or to use with oils and serums. Moisturizing but nothing to fancy. Goid for the price.
  46. It's... There?


    I'm not really noticing a difference when using or not using this with a HA serum like The Ordinary's website suggests. I guess it's a nice neutral moisturiser when I need something extra?
  47. good for price


    I have sensitive skin and this didn't flare it up. Wont leave your skin feeling squeaky clean but does work well. I do like pairing this with another stronger cleanser for when my skin doesnt need a good scrub
  48. love


    I love this moisturiser. It great for the price and best part is the the quality is amazing. I have very dry skin. I even got my brother into it
  49. Oily schmoily.


    My partner has oily skin and absolutely loves this moisturiser. I used to use it as well, but I do not have oily skin, so found that a heavier moisturiser suited me better. If you have dry to normal skin, I’d probably suggest you try something heavier, otherwise you might have to use a few layers, or add another cream around the eyes like I did (I started getting flaky skin around the eyes because...
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  50. Great moisturiser for combination skin


    This moisturiser is non-irritating. Quality product for a low price.
  51. Be careful if you have sensitive skin


    Be careful if you have sensitive skin as this product have active ingredients and use a little bit less because it’s got a thick texture
  52. The perfect base


    I bought this as I revamped my skin kit and I haven’t looked back since. No matter what product I use afterwards, this is the best moisturiser I’ve ever used. Not sticky, not too thick, and leaves my skin feeling fresh and full.
  53. Good light weight moisturiser


    I found this to be a nice light weight moisturiser for day time use, but isn’t quite nourishing enough for night time use. Still a good product though.
  54. moisturiser


    light, basic moisturiser. Great for layering if you're using a bunch of other serums as it doesn't pill.
  55. Great for winter/ dry skin!


    The product is quite thick straight out of the tube, but it spreads very easily once applied. It's great for winter or if your skin is dry. I use it in summer and find it's great for my dry skin as part of my night-time routine.
  56. Great basic moisturiser


    I love how simple this moisturiser is!! It does its job, hydrating my skin without leaving it feeling oily or sticky. I absolutely love it and is a product I use everyday - both morning and night.
  57. Strong for its price


    The HA in this is surprisingly strong... I don't have sensitive skin at all, but I can definitely feel a very slight tingle when I apply this. Its super thick and moisturising. For its price, I am very happy.
  58. Okay Moisturiser


    This comes out quite thick from the tube, but spreads easily. It takes a while to absorb into my combo skin. I believe this product would be well suited to colder months to protect the skin, but in the summer, a lighter formula would be ideal.
  59. Average


    Ok moisturiser but it is quite thick when putting it on. Definitely moisturises but since incorporating this into my routine I have been getting comedones on my chin and after eliminating most things I am pretty sure this is the cause. Overall I have pretty normal/dry skin but never break out so I think this is just too thick and heavy for me. Back to Clinique moisture surge for me
  60. Favourite moisturiser


    Absolutely love this moisturiser. It’s so light and soft on your face. I typically have oily skin and find the ordinary products so perfect to use. Currently using this for a few months now and have just received my second bottle. Did not disappoint.
  61. So good


    Great moisturiser, really hydrating and does not go on greasy at all. It absorbs into the skin after a while and feels a bit matte. Works nicely under makeup as well.
  62. Give it a go


    The first time I bought this I wasn't a huge fan, but I gave it another go once I developed some skin sensitivities and needed a non-comedogenic, cruelty free moisturiser. My skin drinks this up and no irritation either! It's good for summer too as it's not oily.
  63. Nothing super exciting


    this moisturiser wasn't too bad - it kept my skin moisturised etc. For the price I paid it was good, but wouldn't purchase it again
  64. Simple but effective


    I have always struggled to find a moisturiser that I really liked. This is so simple, cheap and effective. The dryness I usually experience has completely gone since using this. I recommend to use it in conjunction with the ordinary Hyaluronic Acid.
  65. Basic moisturiser


    I had high hopes for this moisturiser but it's not my favourite. Feels thick on the skin although does rub in easily. Not as nourishing as I'd hoped.
  66. Surprisingly Impressed


    I didn't expect much from this moisturiser but it has since become one of my go-to's! If you're looking for a no fuss, hydrating moisturiser that doesn't leave any greasiness, go for this one. I often find myself reaching for this one when I just need simple hydration. also perfect for my gym bag!
  67. Keep coming back to this


    This is great, lightweight, really nice to apply and keeps my skin hydrated for a long time. My favorite moisturizer
  68. Simple and effective


    Good for the price but won’t give you the deep hydration of other richer moisturisers. Would recommend for AM use.
  69. reliable


    I've heard basically everyone i know talk about this so I gave it a go. Its super cheap and absorbs well into my combo skin.
  70. Simple yet effective


    It's a simple yet effective moisturizer, it does the job and I would recommend it for anyone. It's not greasy and goes on the skin smoothly whilst giving you a nice hydrated look and glow.
  71. For the price its great


    If you are looking for a simple moisturiser to go under make-up i found this one was great. Depending on your preference for moisturisers you may or may not like it as it is not a super-hydrator. However i find it does the job under foundation. I use the moisturiser first and then follow it up with the ordinary silk primer, then foundation. Nice even combination.
  72. great product


    love this moisturiser! makes me feel hydrated all day long
  73. value of money


    I bought this cream for my partner who is dry skin, he said it was a bit of sting after used it, I tried as well,which is fine for me.
  74. Good


    It is very hydrating and locks in all the products underneath. I am just not a fan of the smell.
  75. Review


    The ordinary’s moisturizer has a very thick consistency, almost like a dense cream that initially forms a white cast but disappears once it soaks in. Trusty with no fragrance and feels great on the skin!
  76. Doesn't work for my skin


    Although I normally love products from The Ordinary, this moisturiser was a miss or me. I have dry and sensitive skin and even though the texture of this product is lovely, it doesn't provide enough hydration. I find that after maybe 10 minutes of applying, my skin feels parched again. From my experience with the product, I think it perhaps will work better for those with more oily skin.
  77. My new fave moisturizer! ...this stuff is gorgeously hydrating like 24/7 round tha clock!


    I've been a fan of Sukins Signature Facial Moisturizer for a few years now, I loved the affordability, kind ingredients and luscious smell. Although this one here does not smell as divine on my skin, it is most definitely Super-hydrating to the Max! And so now I love this one a bit more, it's better for my skin as I am now in my 30 something's, extra hydration is now a Must. Some days my skin look...
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  78. Great product does what it says


    Great product and for the price! It does what it says and at this price you really can’t beat it. A little goes a long way
  79. Good for the price


    Good daily moisturiser, but sometimes I need a bit more moisture.
    Product builds well on top of it.
  80. A good moisturiser


    I like this moisturiser, and a little goes a long way. Some reviews have talked about it being a little greasy, which I have found it to be a little but not too much, and I think this is because it isn't mostly water like other moisturisers I have used. I use moisturising sunscreens over the top in the AM, and that all goes well. No complaints from me!
  81. Go-to Moisturiser


    This moisturiser was amazing for my skin. It wasn't too heavy and had no artificial fragrance (this was great for my sensitive skin). I also have combination skin and this was the first moisturiser that could help get rid of the dry flakes around my mouth and nose without making the other areas feel oily. The price is totally worth it!
  82. Excellent Value


    This is a great moisturiser for putting on before bed. I find it na bit oily for the day time but super nourishing for the night. Amazing value
  83. NOT FOR ME


    I wanted to use this as a day moisturiser but it was way to
    oily for me.
    I was surprised, as a lot of the the reviews I’d read said this moisturiser was light and absorbed quickly but this was not the case for me.
    I’ll use it at night over my serums.
  84. Absorbent moisturiser


    extremely hydrating! it absorbs into my skin relatively fast so i do need to quickly apply it onto my skin! doesnt leave a sticky feeling. Definitely has improved my skins complexion since i have oily skin! has made my skin last throughout the day without clogging my pores.
  85. love it


    This is amazing. Great hydration for dry skin
  86. Decent moisturiser


    I only gave 4.5 because it really sits on top of the skin and is very heavy. I’m not personally into that. But gives great hydration.
  87. The BEST cleanser ever


    This cleanser has be SHOOK! It magically removes every bit of makeup and leaves my skin feeling clean and hydrated. I've even started wearing eyeliner again because it comes off so easily.
  88. LIGHT


    super light on the skin, keeps it moisturised all day
  89. Great daily moisturiser


    I enjoyed using this moisturiser in the morning. It was moisturising without being too heavy.
  90. A good basic moisturiser


    Works a treat after prior syrums, I would leave it half an hour if using retinol or vit C to let your skin go back to its normal PH.. added bonus is the hyalaronic acid helps quench thirty skin
  91. Like a mask


    Really don’t enjoy using this product. It feels like I’m wearing a mask and my skin gets a yucky sweaty feeling. Also my makeup doesn’t sit nicely on top. Glad it was cheap because I tossed it after a few uses.
  92. Go to Moisturiser


    A really easy and smooth moisturiser that works well with my normal skin. no smell and I am happy with it, will be repurchasing as it is very well priced also
  93. Decent moisturiser


    This product is pretty good for its price - does the job and is lightweight and easy to apply. Only thing is that it does not feel very hydrating as it is so lightweight. Ideal for during the day but not as a night moisturiser.
  94. No fragrance


    This has no fragrance and works great for my sensitive skin
  95. Basic Moisturiser


    This is a solid moisturiser, has an impressive ingredients list and is quite moisturising. I have combo-oily skin and it definitely takes a good 30 minutes to sink in, but a little truly goes a long way with this product. I apply a few thin layers throughout the day so my oily skin can cope, works well for me!
  96. Anything but simple


    I have re-ordered this product a number of times now, its a great stable.
    My kids, husband and I all use it. My kids have sensitive skin and have no issues.
    Love, simple and great value for money.
  97. it's alright


    Basic moisturiser but I feel like it didn't really do much for my dry skin.
  98. Not for me


    I have quite dry skin and found that this moisturiser just didn't do enough - dry patches started resurfacing so I had to return to my usual products. I think this would be better suited to normal-ish skin types or alternatively, if you have dry skin, couple it hyaluronic acid or an oil.
  99. A nice moisturiser


    I originally bought this to be a night time moisturiser but found it was a bit much by itself every day. I like to layer this over my retinol cream a couple times a week.
  100. Good staple moisturiser at the right price


    I really like this moisturiser. It's smooth and has a nice consistency. If you're wanting something super hydrating, this is probably not going to do the job, but as an everyday go-to staple, it's great.
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