Shop Alterna Hair

Since 1997, Alterna Haircare has been combining luxury with science, taking inspiration from results-driven skincare formulations to create products that restore your hair to its very best condition.

Powered by active botanicals, exclusive haircare technology and formulated without parabens, sulfates, phthalates or synthetic colours, Alterna Caviar Anti-Ageing delivers salon-tested, clinically proven results.

From the cult favourite Caviar CC Cream to curly-haired fave Leave-In Treatment Mousse, each formulation leaves hair stronger, healthier and more manageable than before. Designed to address the symptoms of hair ageing - whether caused by natural, chemical or environmental factors - Alterna sets a new standard in effective, yet luxurious hair care.


Which Alterna collection is right for me?

  • I have dry, brittle hair
    Try the Replenishing Moisture range - each product is designed to restore hydration, elasticity and softness, for all dry hair types. Standout products include the Caviar CC Cream, a 10-in-1 cream that blends a leave-in treatment with the benefits of a styling cream. 

  • My hair is frizzy
    Alterna’s Smoothing Anti-Frizz collection is your ticket to smoother, softer strands. Enriched with the Alterna Climate Shield Complex, each product seals moisture inside the hair fiber, while protecting against humidity and fighting frizz.

  • My hair is damaged and over-processed
    Discover Alterna’s Restructuring Bond Repair collection, designed to rebuild and seal the hair cuticle and reduce breakage and split ends by up to 99%*. Ideal for damaged or weakened hair, this range helps to repair and strengthen hair while also providing much-needed moisture.


Is Alterna sulfate-free?

Yes, all Alterna hair products are free from both SLS and SLES.


*Based on a clinical study using the CAVIAR Anti-Aging Restructuring Bond Repair regimen vs. untreated hair.


Adore Beauty New Zealand is an official stockist of Alterna Haircare.

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34 products found.


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Recent reviews on Alterna Hair products

Alterna Hair

Leaves hair soft

I have flat hair, very straight. And I am always looking for product to help boost my roots. This is a nice product, not sure if it gives huge volume but it’s not so bad. I don’t think I will be purchasing the full size
ALTERNA HAIR Restructuring Bond Repair Leave-In Heat Protection Sp 125ml
Alterna Hair
ALTERNA HAIR Restructuring Bond Repair Leave-In Heat Protection Sp 125ml


Bought this because I needed serious protection from my hair straightener, that I use often and that gets very hot. It is a strange lotion texture in a spray bottle, so a little awkward to spray evenly, so I spray it onto my hands to apply. It doesn't leave a very shiny finish after straightening (as some other products do) and doesn't make my hair feel very soft either. Worst of all is the sme...
ALTERNA HAIR Restructuring Bond Repair Shampoo 250ml
Alterna Hair
ALTERNA HAIR Restructuring Bond Repair Shampoo 250ml

Smooth Hair

I love the smell of this product! I'm yet to see any long-term results but your hair does feel nice for 24 hours after using this product. I alternate between this and Olaplex.